We’re Lumbre, an independent brand and product studio. We make brands that stay lit long after launch day.

See the work ↘

Lumbre

Anyone can spark a launch. Keeping the fire going takes a sharper idea, tighter craft and the patience to feed it every single week. That’s the only work we take on.

  • Volta Cycles

  • Sugar Club

  • Red Room

  • Terra Ceramics

  • After Hours

  • Oriel Bank

  • Nomad Air

  • Cinder Coffee

Selected fires

Five launches. All still burning.

White electric motorcycle on a dark studio background

Brand, launch

Volta Cycles

An electric marque that made range anxiety sound like an old joke.

Pastel marshmallows in a striped paper box on a light blue surface

Packaging

Sugar Club

A candy brand grown-ups stopped hiding in the drawer.

Concert crowd under a stage lit in red

Campaign

Red Room

A festival identity that sold out before the lineup dropped.

Five colorful ceramic mugs lined up on a rusted surface

Commerce

Terra Ceramics

A kiln of six people, now shipping to thirty countries.

Motorcycle riding through a narrow city street lit by neon signs

Film

After Hours

Nine short films about the city once the shutters come down.

What we tend

01

Brand systems

Positioning, naming and identity with enough range to stay interesting in year seven.

Strategy

Naming

Identity

Guidelines

Tubes and bottles of colorful paint

02

Digital products

Apps and platforms designed and engineered by the people who sketched them first.

UX & UI

Engineering

Design systems

Black motorcycle in a parking garage under a single light

03

Campaigns

Ideas sized for culture and planned like a roadmap, so month two beats month one.

Concept

Social

Media

Crowd with raised hands at a concert in red light

04

Motion & film

Moving identities, launch films and everything that has to hold a thumb for three seconds.

Direction

3D

Sound

Glazed ceramic vessels on a wooden shelf

How a fire gets built

  1. 01

    Kindle

    Two weeks with your customers and data before anyone opens a design file.

  2. 02

    Shape

    Small mixed teams put real, testable things in front of real people within days.

  3. 03

    Ignite

    We launch loud, measure honestly and share the numbers, good news or not.

  4. 04

    Feed

    We stay on. Every month the work gets sharper, because that’s when brands are won.

Five people working around a white table seen from above

Forty-two people who’d rather show you.

Strategists, designers, engineers and writers between Mexico City and Madrid. We work in small mixed teams, sit with the people we build for and keep Fridays for our own experiments.

42

People

11

Years

160

Launches

Let’s light something.

Tell us what you’re making. A real person reads every message and replies within two working days.

hello@example.com

Create a free website with Framer, the website builder loved by startups, designers and agencies.