Brand, launch
2026
Volta Cycles
An electric marque that made range anxiety sound like an old joke.
The challenge
Volta had a great machine and a category full of identical promises about batteries and the future.
What we did
We dropped the future entirely. The identity borrowed from old road atlases and the launch film was shot on one tank of nerve in one long take.
11
Cities in the first spring
4×
Forecast test rides
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